Sep
29
If 2020 has taught us one thing - it's that anything can happen, and pretty much overnight too. This is why it's vitally important that you review your brand on a regular basis. Because anything really could happen and the last thing you want is to be left behind while...
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Sep
26
What a month September has been! I don't know about you, but it's been a bit of whirlwind, in a good way. I've been thinking a lot about this Brand Journal a.k.a blog of mine and about how I'd love to update it more often. I have to admit, even...
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Aug
13
Your customers experience is an important part of your brand strategy to consider and here's why. People Talk Yes, that is right! People talk! Which means if a client of yours has a negative or positive experience from working with you, or buying from you, then they WILL tell all...
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Jul
22
A compelling brand mission makes the difference in driving you forward with your business. So what is a brand mission? Have you ever heard yourself or one of your friends say 'I'm a woman on a mission', or 'I'm on a mission to x'? The same goes for your brand....
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May
19
Create an aligned brand to boost the success of your business. What do I mean by an aligned brand? Well, let's first look at what a mis-aligned brand looks like. These are just some of the symptoms of a mis-aligned brand and I see a lot of business owners struggling...
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