Sep
26
What a month September has been! I don't know about you, but it's been a bit of whirlwind, in a good way. I've been thinking a lot about this Brand Journal a.k.a blog of mine and about how I'd love to update it more often. I have to admit, even...
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Aug
13
Your customers experience is an important part of your brand strategy to consider and here's why. People Talk Yes, that is right! People talk! Which means if a client of yours has a negative or positive experience from working with you, or buying from you, then they WILL tell all...
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Jul
22
A compelling brand mission makes the difference in driving you forward with your business. So what is a brand mission? Have you ever heard yourself or one of your friends say 'I'm a woman on a mission', or 'I'm on a mission to x'? The same goes for your brand....
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May
19
Create an aligned brand to boost the success of your business. What do I mean by an aligned brand? Well, let's first look at what a mis-aligned brand looks like. These are just some of the symptoms of a mis-aligned brand and I see a lot of business owners struggling...
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Apr
04
During unprecedented times, like global pandemics it's really important to lean into your brand values. Your brand values are the backbone of your brand, and actually, they're the backbone of you as a person too, so it’s important now, more than ever to lean into your brand values. I like...
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