Back to Basics - Hollie Ellis - Brand Strategy & Design

Back to Basics


Sarah from Back to Basics came recommended to me by a previous client. Sarah is really passionate about helping her local community with nutrition and educating people about how to follow and simple yet effective nutrition plan. She’s really invested in helping people with their mental health in terms of nutrition too and encouraging them to make the right food choices for themselves which are nutritious and beneficial. 

When we first started talking about creating a brand design for Sarah’s new business, Sarah was clear she wanted something raw, friendly and approachable, which matches perfectly with her business name – Back to Basics. When it came to the look and feel for the brand, we stripped it back to just one colour because it adds that element of simplicity to it – which is the aim for Sarah’s business as a whole – to make things simple for people in terms of nutrition.

The shade of blue I chose for sarah’s brand is gorgeous in that is exudes loyalty and trust but it has a really calming, tranquil feel to it as well.

Along with a business card design shown above and new brand identity for Sarah’s business, I also helped her with a few other designs too including food guides.


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