The Wagventure Club - Hollie Ellis - Brand Strategy & Design

The Wagventure Club


In August 2020, Liz from The Wagventure Club got in touch asking me if I would help her brand her new membership. 

Liz is already a client of mine with her dog walking business so I was delighted to be asked to help her with this.

The idea behind The Wagventure Club is brilliant – an online membership to help dog owners who have active and energetic dogs, such as collies, cocker spaniels, labradors etc. I knew straightaway that this brand identity needed to have a nice outdoorsy colour palette so green was the obvious choice. And because Liz is going to be encouraging her members to take their dogs out on adventures then it was only right that the design had a dog and outdoorsy feel to it.

The aubergine shade of purple was incorporated in with the green to add balance to the overall design and I’ve designed it in such a way that it can be used on merchandise in the future too.

As well as a new brand identity for Liz, I also designed some lovely social media graphics to help Liz launch her membership!


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