Purrs and Furr Cat Grooming - Hollie Ellis - Brand Strategy & Design

Purrs and Furr Cat Grooming


A one of a kind and very unique business, Purrs and Furr Cat Grooming is a new start up business in Newcastle upon Tyne and having previously worked with Sonia before, she asked if I could help her come up with a logo and visual brand for her new business. 

Sonia opted for a tailored branding package to suit her specific needs which included a competitor analysis, brand strategy, colour palette and vision board and from there the logo design. I also designed some business cards for Sonia to double up as appointment cards and vehicle graphics along with aftercare leaflets, a generic door drop leaflet and magazine advert design.

The logo design is based on a drawing Sonia made of her cat, Mr Jinx and I brought it to life on the iMac. I’ve used really nice warm, friendly colours which also show the professionalism and high quality service being provided by Sonia. From the competitor analysis I found a lot of gaps within Sonia’s marketplace that she could fill, especially considering she is the only groomer in the North East who solely specialises in cat grooming only. The logo needed to be easy to read and easy to understand within a matter of seconds that it was cat grooming only.