Deepa Gibson - Hollie Ellis - Brand Strategy & Design

Deepa Gibson


In 2018 Deepa got in touch, having recently taken the leap into self employed life looking for a brand design.

Deepa works with small businesses to help improve their digital marketing and educate them on how to use social media to their advantage and get their message out there even more.

The concept behind Deepa’s brand design was sparked from a word that cropped up loads within Deepa’s client questionnaire – DIRECTION.

Deepa wants to help businesses find direction within their digital and social media marketing and provide them with confidence. With this in mind I originally created two concepts for Deepa. One similar to this and the other included a compass, which incorporated a flower to show direction and flourishing.

Deepa loved the concept, but preferred the first design so after some tweaks, which included incorporating a subtle arrow into the design it was finalised, et voila.

I also designed some really smart business cards for Deepa as well, which are on brand and look really professional, helping Deepa give out the right first impression at events and networking.

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